Frequently Asked Questions
BRANDING
How do you handle larger projects or campaigns within the retainer?
How do you handle larger projects or campaigns within the retainer?
We use the monthly hours for planning, concept, and design. If a project requires more capacity, we can add extra hours at the agreed hourly rate or plan it as a separate project.
Do unused hours roll over to the next month?
Do unused hours roll over to the next month?
No. We plan the retainer to match your monthly needs and keep momentum in ongoing projects. Unused hours expire at the end of each month — but we can adjust your package if your needs change.
What’s the difference between Care, Growth, and All-In?
What’s the difference between Care, Growth, and All-In?
The main difference is the scope and hours per month. Care covers light maintenance and small updates, Growth supports regular design and content production, and All-In provides full-scale creative capacity for brands with high communication needs.
Can we start small and upgrade later?
Can we start small and upgrade later?
Absolutely. Many clients begin with Care and move to Growth or All-In as their marketing activity increases.
How do we brief you on new tasks?
How do we brief you on new tasks?
Via Wrike, email, or scheduled check-ins — whichever works best for your team.
How do we access our brand assets?
How do we access our brand assets?
All your brand assets are stored and kept up to date in Figma and our Brand Asset Management platform brandy, so you always have easy, organized access.
Do you also create brand strategy from scratch?
Do you also create brand strategy from scratch?
Yes, but that’s usually part of a separate Brand Discovery & Strategy Workshop before we start a retainer. The retainer focuses on ongoing execution and evolution.
Can we pause the retainer?
Can we pause the retainer?
Yes, with one month’s notice. This gives us time to wrap up ongoing tasks and hand over any open files.
How quickly do you deliver tasks?
How quickly do you deliver tasks?
It depends on the scope. Small updates are usually turned around within a few days, larger campaigns or presentations need more lead time. Our fixed check-ins help keep priorities clear and deadlines realistic.
WORDPRESS
How do you track and use the monthly hours?
How do you track and use the monthly hours?
We log every task in our project management tool (Wrike), visible to you at any time. This gives you transparency on what’s been done and how much time is left for the month. If something urgent comes up, we can shift priorities instantly.
What happens if we don’t use all hours in a month?
What happens if we don’t use all hours in a month?
The hours are reserved exclusively for you and are not carried over to the next month. This ensures we keep capacity free for your requests and can react quickly when needed.
What if we need more hours than our retainer includes?
What if we need more hours than our retainer includes?
If your requirements exceed the monthly allocation, we’ll let you know in advance and can either adjust the retainer or handle additional work at our agreed hourly rate.
How do Status Calls work?
How do Status Calls work?
Depending on your package, we schedule fixed calls (monthly, bi-weekly, or weekly) to review progress, align on priorities, and plan what’s next. These calls keep communication clear and make sure nothing falls through the cracks.
How do you approach new features or redesigns?
How do you approach new features or redesigns?
We follow a structured process: briefing → concept → implementation → review. For larger developments, we plan them in sprints and integrate them into the retainer hours or handle them as separate projects, depending on scope.
Do you work only with existing websites or also build new ones?
Do you work only with existing websites or also build new ones?
Both. We can take over ongoing care for an existing site or build a completely new one from scratch – and then maintain it through a retainer.
Why is it important to include license costs in the retainer?
Why is it important to include license costs in the retainer?
By bundling all necessary plugin and tool licenses into your retainer, you save time and avoid hidden renewal costs. It also ensures we can update and maintain these tools without interruptions.