how we build a solid brand for your company and align the brand strategy with your customers' expectations.
The branding process: Brand strategy planning is a collaborative process in which we work together to tap into your company’s potential and make it visible. We begin by analyzing where the brand currently stands and where it could stand. Our goal is to create an authentic brand that fully expresses your company’s strengths and unique characteristics.
The success of a company depends largely on the strength of its brand identity. So the brand is more than just a logo, website, tagline or product.
Your brand is the core of who you are.
what good branding can do
The right brand strategy provides a solid guideline for corporate communications and ensures that you reach your target audience on all platforms.
- Precise positioning of the company
- Optimization of existing marketing potentials
- Increase of attention in the target group
- Differentiation from competitors
- Authenticity in corporate communication
- Optimization of the strategy for customer acquisition
- Increase in sales
the five stages of branding process
brand research.
- BRAND AUDIT
- user research
- stakeholder interviews
- market research
brand strategy.
- purpose – mission – vision
- brand personality
- target audience
- positioning
- brand idea
- brand message
- roadmap
- creative brief
brand identity.
- Logo
- Colors
- Typography
- Visual System
brand touchpoints.
- Collateral
- Website
- Advertising
- Environmental
- Signage
- Packaging
brand assets.
- Corporate Style Guide
- Templates
- SOP
- Brand Elements