In brand design, “tone” refers to the emotional or attitudinal quality of your brand’s communication, while “voice” refers to the specific words and language used to communicate your brand’s message. Together, tone and voice help to establish your brand’s personality and character, and they should be consistent across all of your communication channels.
For example, if your brand’s tone is friendly and approachable, your voice might use language that is casual and informal. On the other hand, if your brand’s tone is professional and formal, your voice might use more formal language and vocabulary.
Developing a consistent tone and voice for your brand is important because it helps to create a cohesive brand identity and makes it easier for your audience to understand and connect with your message. It’s also important to consider the tone and voice of your brand when interacting with customers and stakeholders, as it can have a big impact on how your brand is perceived.