visuveda® branding workshop
Our branding workshop has been modularly designed to assist you in establishing a robust brand identity.
Crafting a clear set of brand values and identity in the early stages is advantageous as it provides your customers and prospects with a clear understanding of what to expect from your company. Furthermore, neglecting this crucial aspect initially can make it challenging to establish a brand identity later on.
Hence, it is crucial to contemplate how to position your business as a brand and differentiate it from the competition from the very beginning.
Once your company is perceived as a brand, your employees will also see themselves as part of it and will behave accordingly.
This sense of belonging and identity can foster a stronger connection between your employees and your company, resulting in higher levels of motivation and engagement.
Brand Research Module
01 Information Gathering
- Brand Audit
- Customer and market research
- Stakeholder surveys
02 Analysis and Workshop Preparation
- Presentation of brand audit results
- Presentation of customer and market research results
- Presentation of stakeholder survey results
Outcome
- Brand Report
Our Brand Research Module has been designed to gather and analyze vital data relating to your brand and target audience. It offers a unique opportunity for you to gain a more profound understanding of your customers, industry trends, and competitors. This, in turn, enables you to make informed decisions that will shape the future of your brand.
The Brand Research Module is conducted remotely and requires that all participants take approximately 30 – 60 minutes to complete the online surveys provided by us.
Brand Strategy Module
03 Workshop Session I
- Brand Core
- Brand Positioning
- Brand Persona
04 Workshop Session II
- Defining a Customer Journey
- Creating a Roadmap
Outcome
- Brand Strategy Guidelines
Our aim with the Brand Strategy Module is to collaborate with your team in order to formulate a successful brand strategy and guarantee that all elements of your brand are in sync with your business objectives.
Ideally, the workshop sessions are conducted on-site in Berlin and are completed within a single day. However, if necessary, a remote event is also a feasible option.
Brand Design Module
05 Visual Brand Identity
- Logos
- Color system
- Typography
- Visual language
- Application samples (mockups)
06 Creative Briefings
- Creative briefings for three chosen touchpoints
Outcome
- Brand Design Manual
In the Brand Design Module, our team will either refine your current brand design or develop a new concept in accordance with your brand strategy.
We will present up to three distinct design concepts from which you may select your preferred option. Once chosen, the favored design will be reviewed, revised, and finalized, as needed. The Brand Design Manual will then be created solely for the approved design.
