SEO helps to draw the attention of relevant target groups to the website and thus increase traffic and conversion rates.
Especially for life science companies it is important that their website is easily found by potential customers, partners and investors. Therefore, it is advisable to specifically plan and implement SEO measures for WordPress websites for life science companies.
One important measure is on-page optimization, which involves optimizing the website content for relevant keywords. This includes the use of headings, subheadings and structuring the text with paragraphs and bullet points. The use of alt tags on images and the inclusion of internal and external links also contribute to good on-page optimization.
Another important measure is off-page optimization, which involves increasing the link popularity of the website. This includes, for example, obtaining backlinks from other websites or writing guest posts on other blogs. Including social media buttons on the website can also help to increase the popularity of the website.
Another way to improve SEO measures for WordPress websites at life science companies is to use plugins like Yoast SEO or Rank Math, which offer many useful features to improve on-page optimization, such as checking the length of the meta description or analyzing keyword density.
It is important to note that SEO is a long-lasting process and regular monitoring and adjusting of the actions is required to achieve the best results. So, it is worth investing in the SEO measures for WordPress websites at life science companies to increase the visibility of the website and thus attract new customers.