typography

We define the primary and secondary fonts to be used for your brand, as well as specific guidelines for using those fonts in different contexts (e.g. headlines, body text, etc.).

editorial

The Brand Design Manual defines information about font sizes, line heights, kerning (spacing between letters), and other typographic elements specific to your brand.

With the typeface definitions, we ensure that all visual materials produced for your brand are consistent and adhere to the established design guidelines. This helps create a cohesive and consistent visual identity for your brand.

What is Custom Typography?

Custom typography is the use of fonts and typefaces designed specifically for a particular project or brand. This can involve designing an entirely new font from scratch or modifying an existing font to better suit the needs of the project. Custom typography is often used in branding and design projects to create a unique and cohesive visual identity and differentiate the brand from others in the marketplace. It can also be used in marketing materials, websites and other communications to add personality and appeal to the content.