The use of pictures, photographs, icons, and other graphic elements to communicate a message or create a particular mood or atmosphere is known as visual communication. Visual communication is an important aspect of brand design and marketing, as it helps to convey information and emotions to the audience in a way that is easy to understand and remember.
Effective visual communication can help to create a cohesive brand identity and differentiate a brand from its competitors. It can also help to engage and connect with the audience, as people are often more likely to remember and respond to visual stimuli.
There are many different elements that can be used in visual communication, including typography, color, layout, and imagery. It’s important to consider how these elements work together to create a cohesive and effective visual message.