A branding roadmap is a visual document that outlines the steps and timeline necessary to achieve a brand’s goals, and it can be used by companies to create and maintain a successful brand.

10 reasons for a branding roadmap

It provides a clear direction of your brand.
It allows you to stay focused on your long-term objectives.
It keeps your brand consistent and recognizable.
It serves as a reference point for you and your team.
It helps you to anticipate and prepare for changes in the market.
It ensures your branding efforts are coordinated and effective.
It helps you to measure the success of your branding efforts.
It helps you to maintain a consistent message across all channels.
It allows you to develop and nurture relationships with customers.
It helps you to identify opportunities for growth.