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Genetek Biopharma

Genetic Diagnostic Solutions

We developed a professional and cohesive brand identity for Genetek Biopharma, a company specializing in genetic diagnostic solutions. The goal was to clearly and compellingly communicate their expertise in areas such as human genetics, infertility, forensic genetics, and animal identification.

Our work included modern branding, a thoughtful corporate design, and packaging solutions alongside print materials. The project was further enhanced with a comprehensive trade show setup to ensure a consistent and innovative presence at industry events.

With this new identity, Genetek Biopharma has strengthened its position as a trustworthy and forward-thinking partner in genetic diagnostics. The consistent visual communication reflects their innovation and commitment to the highest standards.

Branding
Corporate Design
Marketing Materials
Tradeshow

Genetastic Logo Concept

The custom logotype visualizes chromosomes, with each letter acting as an individual unit carrying its own distinct gene pattern. Colored elements within the letters represent genes, placed at varying positions to reflect their distribution across and within chromosomes. Together, the composition forms a cohesive system that mirrors the structure and variability of a genetic report.

Identity Design

The circular graphic draws from the iris, shaped by DNA yet defined by unique gene patterns and natural variation. Its segmented structure reflects the complexity and variability found in a genetic report. Together, it connects biological identity with data-driven interpretation.

Print Design

The brochure translates complex genetic insights into a clear, approachable visual system, combining structured layouts with intuitive graphics. Circular gene-inspired patterns and color coding guide the reader through topics like diet and fitness, reflecting the structure and variability of a personal DNA report.