GENETASTIC®, a brand of GENETEK BIOPHARMA GmbH, specializes in offering DNA test kits that enable individuals to personalize and enhance their lifestyles. The company’s vast experience in the field enables it to leverage cutting-edge molecular technologies to promote the health, safety, and overall well-being of its customers.

We built an unique identity design for Genetastic and designed the entire set of Marketing Material for their products. The custom logotype represents genes on chromosomes. Each chromosome (letter) has their own unique gene pattern. Since genes (colored elements) are distributed in different chromosomes and in different parts of each chromosome, the composition of the whole logo type symbolizes a genetic report.

ads + branding + corporate design + graphic design + print