Brand Discovery
Where things stop being vague and start making sense
We break your brand down into its core parts: What you stand for. Where you play. Who you’re really talking to. Along the way, patterns start to show. Gaps too. That’s usually the moment things click.
What we work through:
Brand foundation
Values, ambition, and what drives decisions.
Market context
Competitors, positioning, and whitespace
Target audience
Needs, expectations, and real-world behavior
First messaging directions
How your brand should sound and what it should say
With the discovery in place, we shape your brand into something you can actually work with.
Brand Strategy
Turning clarity into direction
What comes out of it:
Clear positioning
Where you stand and why it matters
Value proposition
What makes you relevant, not just different
Messaging framework
Consistent language across touchpoints
Content direction
What to say, how to say it, and where it fits
Once strategy is in place, the creative part finally has something solid to stand on.
Brand Creation
Making it visible and unmistakable
What we create:
Logo and visual system
A distinctive mark and a coherent system that holds your brand together across every touchpoint.
Color, typography, and layout principles
A defined set of visual rules that ensures consistency, clarity, and recognizability.
Imagery and design language
A visual tone that shapes how your brand feels — from photography to graphic elements.
Key applications from website to presentations
Real-world examples that show how your brand works in practice, not just in theory.
Branding Retainer
Frequently Asked Questions
How do you handle larger projects or campaigns within the retainer?
How do you handle larger projects or campaigns within the retainer?
We use the monthly hours for planning, concept, and design. If a project requires more capacity, we can add extra hours at the agreed hourly rate or plan it as a separate project.
Do unused hours roll over to the next month?
Do unused hours roll over to the next month?
No. We plan the retainer to match your monthly needs and keep momentum in ongoing projects. Unused hours expire at the end of each month — but we can adjust your package if your needs change.
What’s the difference between Care, Growth, and All-In?
What’s the difference between Care, Growth, and All-In?
The main difference is the scope and hours per month. Care covers light maintenance and small updates, Growth supports regular design and content production, and All-In provides full-scale creative capacity for brands with high communication needs.
Can we start small and upgrade later?
Can we start small and upgrade later?
Absolutely. Many clients begin with Care and move to Growth or All-In as their marketing activity increases.
How do we brief you on new tasks?
How do we brief you on new tasks?
Via Wrike, email, or scheduled check-ins — whichever works best for your team.
How do we access our brand assets?
How do we access our brand assets?
All your brand assets are stored and kept up to date in Figma and our Brand Asset Management platform brandy, so you always have easy, organized access.
Do you also create brand strategy from scratch?
Do you also create brand strategy from scratch?
Yes, but that’s usually part of a separate Brand Discovery & Strategy Workshop before we start a retainer. The retainer focuses on ongoing execution and evolution.
Can we pause the retainer?
Can we pause the retainer?
Yes, with one month’s notice. This gives us time to wrap up ongoing tasks and hand over any open files.
How quickly do you deliver tasks?
How quickly do you deliver tasks?
It depends on the scope. Small updates are usually turned around within a few days, larger campaigns or presentations need more lead time. Our fixed check-ins help keep priorities clear and deadlines realistic.