10 good reasons for continuous website maintenance
Website maintenance and optimization
The addition of individual pages, corrections, text and image adjustments, the corresponding search engine optimisation and many other details to be taken into account can be time-consuming and can deter the actual core business. Fast and professional maintenance of business websites and online shops saves time and resources in your company.
Especially for content management systems such as WordPress and the integration of plug-ins and add-ons from third parties, permanent updates are essential for protection against attacks by viruses, Trojans and spambots.
Regular updates, backups, database backups and security checks considerably reduce the risk.
1) Current content is an important ranking factor
A website that is not regularly updated quickly ends up at the bottom of search results or, in the worst case, does not appear at all on the first page of search results. Regularly updated websites are more frequently checked for new content by search engines and, in contrast to a static page, are classified as more relevant and positioned higher.
2) Current content lets visitors return
A website that is regularly updated with new content encourages the user to visit the site more often. A modern web presence tells stories and informs potential customers and partners about services, products and activities.
3) Search engine optimized content
Simply posting new content on the net is usually not enough. All content should be designed and formatted search engine optimized from the start.
4) Rapid reaction to current events
The timely provision of editorial content, usually within a few hours, gives you the opportunity to react to market changes or spontaneously inform about news in your company.
5) Time saving
Your website is monitored, optimized, updated and secured around the clock — at a fraction of the time you’d spend doing it yourself.
6) Low resource requirements
One contact person for all issues, whether technical support or online marketing. This means that there is no longer any need to second employees or deduct them from the actual tasks.
7) Transparent and predictable costs
In the case of full-service support, a defined scope of services is invoiced monthly. This allows you to order updates or additions to your website at no extra cost.
8) Database backups and security checks
Weekly database backups and daily security checks give you the assurance that everything is running smoothly and that your pages can be restored promptly in the worst case.
9) Keyword Ranking
You will receive information on the keyword ranking of your website and that of your competitors. In this way, search engine optimization can be made more targeted and efficient.
10) Statistics and Reporting
You will receive weekly detailed information about software updates, optimizations, backups performed, security scans performed and details about Google Analytics and your SEO keyword ranking.