Full-Service WordPress

10 good reasons for continuous website maintenance

Website main­ten­ance and op­ti­mi­za­tion

The ad­di­tion of in­di­vi­dual pages, cor­rec­tions, text and image ad­just­ments, the cor­re­spon­ding se­arch en­gine op­ti­mi­sa­tion and many other de­tails to be taken into ac­count can be time-con­suming and can deter the ac­tual core busi­ness. Fast and pro­fes­sional main­ten­ance of busi­ness web­sites and online shops saves time and re­sources in your com­pany.

Website Main­ten­ance

Es­pe­ci­ally for con­tent ma­nage­ment sys­tems such as WordPress and the in­te­gra­tion of plug-ins and add-ons from third par­ties, per­ma­nent up­dates are es­sen­tial for pro­tec­tion against at­tacks by vi­ruses, Tro­jans and spam­bots.

Re­gular up­dates, backups, da­ta­base backups and se­cu­rity checks con­si­der­ably re­duce the risk.

1) Current content is an important ranking factor

A website that is not re­gu­larly up­dated quickly ends up at the bottom of se­arch re­sults or, in the worst case, does not ap­pear at all on the first page of se­arch re­sults. Re­gu­larly up­dated web­sites are more fre­quently che­cked for new con­tent by se­arch en­gines and, in con­trast to a static page, are clas­si­fied as more re­le­vant and po­si­tioned higher.

2) Current content lets visitors return

A website that is re­gu­larly up­dated with new con­tent en­cou­rages the user to visit the site more often. A mo­dern web pre­sence tells sto­ries and in­forms po­ten­tial custo­mers and part­ners about ser­vices, pro­ducts and ac­tivi­ties.

3) Search engine optimized content

Simply pos­ting new con­tent on the net is usually not en­ough. All con­tent should be de­si­gned and for­matted se­arch en­gine op­ti­mized from the start.

4) Rapid reaction to current events

The timely pro­vi­sion of edi­to­rial con­tent, usually wi­thin a few hours, gives you the op­por­tu­nity to react to market changes or spon­ta­ne­ously in­form about news in your com­pany.

5) Time saving

Your website is mo­ni­tored, op­ti­mized, up­dated and se­cured around the clock — at a frac­tion of the time you’d spend doing it yourself.

6) Low resource requirements

One con­tact person for all is­sues, whe­ther tech­nical sup­port or online mar­ke­ting. This means that there is no longer any need to se­cond em­ployees or de­duct them from the ac­tual tasks.

7) Transparent and predictable costs

In the case of full-ser­vice sup­port, a de­fined scope of ser­vices is in­voiced mon­thly. This al­lows you to order up­dates or ad­di­tions to your website at no extra cost.

8) Database backups and security checks

Weekly da­ta­base backups and daily se­cu­rity checks give you the as­surance that ever­ything is run­ning smoothly and that your pages can be res­tored promptly in the worst case.

9) Keyword Ranking

You will re­ceive in­for­ma­tion on the keyword ran­king of your website and that of your com­pe­ti­tors. In this way, se­arch en­gine op­ti­mi­za­tion can be made more tar­geted and ef­fi­cient.

10) Statistics and Reporting

You will re­ceive weekly de­tailed in­for­ma­tion about soft­ware up­dates, op­ti­mi­za­tions, backups per­formed, se­cu­rity scans per­formed and de­tails about Google Ana­ly­tics and your SEO keyword ran­king.